Roger Flores

Biography

Roger is an income shareholder with Crivello, Nichols & Hall, S.C., and recently joined the firm after 24 years in-house with Wisconsin’s largest property and casualty insurer. During that time, he held roles as Litigation Counsel, Government Affairs Counsel, Supervisory Counsel, and Coverage Counsel.

The National Board of Trial Advocacy certified Roger as a Civil Trial specialist in 2016. He has litigated over 40 cases to verdict throughout Wisconsin and obtained numerous liability defense verdicts, including successfully defending multiple low-speed rear-end cases with favorable results. Additionally, his experience includes consulting on thousands of property and casualty claim matters involving coverage, liability, valuation, breach of contract, and bad faith.

He also lobbied on insurance related issues at the legislative and regulatory levels in multiple Western and Mid-Western states. He is licensed and practices in Wisconsin and is also admitted to practice in the United States Eastern and Western Districts and the Seventh Circuit Court of Appeals.

When he is not working, Roger enjoys spending time with his family, doing things like camping, golfing, skiing, and cheering on the Packers.

Defense Verdicts

Hinkel v. Fidler (Dane)

Involved a bicycle versus pedestrian accident in a crosswalk on Langdon Street in the city of Madison. The jury found the plaintiff to be 63 percent causally negligent for the accident.

Wilson v. Baukin (Marquette)

Involved a premises liability slip and fall accident on icy stairs. The jury found the plaintiff to be 100 percent causally negligent for the fall.

Dupree v. Rindhal (Rock)

Involved a single ATV accident on the defendant’s property. The jury found the plaintiff to be 62 percent casually negligent for causing the accident.

Hammes v. Meinholz (Dane)

Involved a rural county car versus farm tractor accident. The jury found the plaintiff to be 52 percent causally negligent for the accident.

Xiong v. Nicklaus and State Farm (La Crosse)

Involved a three-car accident on an icy bridge in the city of La Crosse where one of the defendant drivers was alleged to be negligent for following too closely. That driver was dismissed on a Summary Judgment Motion on liability grounds.

Brandes v. O-So Rental (Walworth)

Involved a landlord-tenant dispute where plaintiff claimed injury by a feral cat that had entered the home through a hole in the home’s foundation and scratched the plaintiff’s face. The jury found no negligence against the landlord and awarded zero dollars in damages for past medical expenses and past pain and suffering.

Buckner v. Meyer (Dane)

Involved a minor child dart out accident on Madison’s East Side. The jury found the plaintiff to be 67 percent causally negligent for causing the accident.

Low-Speed Rear-End Verdicts

White v. Newton (La Crosse)

In this city of La Crosse case, the plaintiff-driver claimed permanent post-traumatic migraine type headaches and claiming $209,000 in past and future medical expenses and $90,000 for past and future pain and suffering. The plaintiff’s husband and two children also sought $17,000 for loss of society and companionship. The jury awarded the plaintiff $2,573.80 for past medical expenses and $750 for past pain and suffering, $2,000 for the husband’s loss of society and companionship claim, and zero dollars for the child’s claims.

Goode v. Hanson (Rock)

In this city of Janesville case, the jury found that the car accident was not the cause of the plaintiff-passenger’s injuries and awarded zero dollars in damages for past medical expenses, future medical expenses, past wage loss, and past and future pain and suffering.

Diske v. Nutt (Dane)

In this city of Madison case, the plaintiff-driver claimed permanent soft tissue neck pain with $27,500 in past medical expenses, $50,000 for future medical expenses, and $30,000 for past and future pain and suffering. The jury awarded the plaintiff $5,000 for past medical expenses, zero dollars for future medical expenses, $3,000 for past pain and suffering, and zero dollars for future pain and suffering.

Carter v. Anastasi (Rock)

In this city of Janesville case, the plaintiff-driver claimed permanent soft tissue neck pain and headaches with $7,107 in past medical expenses, $9,000 for past pain and suffering, and $7,500 for future pain and suffering. The jury awarded the plaintiff $7,107 for past medical expenses, $750 for past pain and suffering, and zero dollars for future pain and suffering.

Wuensch v. Gordon (La Crosse)

In this city of La Crosse case, the plaintiff-passenger claimed permanent soft tissue neck pain with $34,536.31 in past chiropractic and occupational therapy and medical care and past pain and suffering. The plaintiff withdrew her claims for future damages before the case was submitted to the jury for consideration. The jury awarded the plaintiff $8,750 for past medical expenses and $750 in past pain and suffering.

Appointments

Wisconsin District 9 Lawyers Disciplinary Committee (2015-present)

Wisconsin State Bar Diversity Outreach Committee (2007-2012)

• Committee Chairman (2010-2012)
• Chairman of the Minority Clerkship Program (2007-2009)

Adjunct Professor (mock trial) at the University of Wisconsin Law School (2015-2018)

Arizona Insurance Guarantee Fund Board, Property and Casualty, appointed by Arizona Governor Jane Hull (2002 – 2005). 

Honors and Awards

• Outstanding Program Award W.C.T.C. Police Science Program
• U.W. Whitewater Golden Key National Society
• U.W. Whitewater Blue Key National Society

Practice Areas

Insurance Defense, Coverage, and Disputes
Negligence and Personal Injury Defense
Real Property and Land Use
Wrongful Death

Bar Admissions

State of Wisconsin
U.S. Court of Appeals – Seventh Circuit
U.S. District Court – Eastern District of Wisconsin
U.S. District Court – Western District of Wisconsin

Education

University of Minnesota – Twin Cities, Law School, J.D., 1997
University of Wisconsin – Whitewater, B.B.A, cum laude, 1994
Waukesha County Technical College, A.A.S (Police Science), 1990

Professional Organizations

State Bar of Wisconsin
Wisconsin Defense Counsel (WDC)